Quality domain names provide the most sustainable and efficient way to reach people nowadays. Online advertising is expensive and often ineffective. With a little investment and a bit of work, almost everyone can find a profitable niche to build a business.
But what do I mean with quality domain names? A good domain name should make it easier for you to reach enough people (volume) of the right kind (audience target). Now you may ask yourself, how much “enough” is really enough and how to determine the “right” audience. It depends on the products or services your keyword ist describing and your ambitions. High priced items allow you to earn enough with a relatively low search volume. On the other hand, if your goal is additional income from a side project, your required domain name quality is of course much lower than if you intend to make a living out of your project.
Where lies the value in developing a domain? You have to provide value, preferably value no one else is providing. Many “content creators” are focusing on producing content, my focus lies on filtering information. I make it easy for people to find what they were looking for or even show them alternatives they do not know exist.
The strategy for this endeavour: owning different domain names. They provide me with enough options to execute. I don’t know which domain will be sucessful and which not. So I choose and develop the most short-term promising domains first: you have to make money fast when starting online businesses, so this is a good filter.